Since the world was forced into staying indoors due to the COVID-19 pandemic, people have been using the internet more and more for their most basic needs. These needs include grocery shopping, working, and going to school. In fact, according to the New York Times, website usage for websites like Facebook has gone up 27%, usage for Netflix has gone up 16%, and YouTube’s website usage has gone up 15.3% since the start of 2020! Believe it or not, those numbers are still rising as the world slowly battles the pandemic.
More people on the internet means that there are more people who are likely to run into your online store! This is why you, the business owner, should take all the necessary steps to convert your site visitors into leads. After converting them to leads, you have a better chance at converting those leads into sales. Who wouldn’t want that, right?
That’s why we’re here to help you with 5 highly effective ways to convert site visitors into leads:
- Create a great landing page
There are a lot of landing pages that don’t convert website visitors into leads. This is why you should create a great landing page where visitors will be enticed to sign up for your sales page.
One thing you should consider about your landing page is how it looks. Since the landing page is the first thing that a site visitor sees upon viewing your website, it should look and feel great. What, then, constitutes a great landing page? Your landing page should be designed in a way that looks neat and organized.
Remember that your landing page’s goal is to encourage a site visitor to fill in forms that will eventually lead them to buying from your store.
It is advisable that your landing page uses colors that complement each other. Your call to action buttons should strongly contrast your color and your background color so that visitors can easily spot the buttons they need to press to sign up or order from your store.
- Provide top-notch customer service
Your landing page should include services that help potential customers find what they are looking for or assist them in case they have inquiries. Whether you are a service or product-based business, a great service to include on your landing page is a Live Chat where a site visitor can chat an agent about his or her concerns.
If you think a Live Chat is not necessary for your line of business, another way you can include great customer service is by making the sales process easy for your site visitors to understand. This means that everything on your site is easily navigable and makes the overall experience of your potential customers smooth.
It’s also necessary for you to lay down your contact details under your “Contact Us” or “About Us” page so that your site visitors may reach out to you in case there are details that they want to go over.
- Write a good sales pitch
It’s not enough for you to have a beautiful landing page. You should also have great content! When a sales pitch looks cheesy, site visitors tend to cringe and think that your website isn’t legitimate or professional. For that reason, you have to choose a sales spiel that both catches the interest of the potential customer and convinces them to sign up for your site so you can later on follow up on them.
Sales pitches should be short and clear. You may have a tagline but that depends on the theme and tone of your website and products. You can’t be offering funeral wreaths and have a preppy greeting for your users. If you’re a Shopify user, this Ecom Turbo should be able to help you create a landing page that suits your business’s needs by choosing among their many templates that match your brand.
- Follow up on your leads
After setting up your landing page, it’s time for the next step that will determine if your landing page is doing its job. Following up on your leads will take time and effort. That is why effective email campaigns are essential in following up those leads. It’s good to have a strategy in sending out these campaigns.
Select the best email builder that suits your needs. With a great email builder, you can design and personalize your email campaign even without that much technical knowledge. Your email builder can also double as your email campaign manager and you can set a timer on which these emails will be sent out.
The key to a successful email campaign is the content. You don’t want it to be too long! Your lead will lose interest in reading that wall of text.
- Thank your customers
Not many businesses thank their customers for their patronage. Upon making a purchase, send a simple “Thank You” email that shows your appreciation to them. Chances are, they’ll find it thoughtful and will make another purchase from your store in the future.
This is part of good customer service. Happy customers have a high chance of sharing their experience with your store. They might also tell their peers about their experience and drive more traffic to your store!
After reading this list, you should have new ideas that will convert site visitors into leads. It might take you some time to get started but once you get the right tools, it’ll be easy sailing from then on. Make sure to find a good email builder for your campaigns as well as a great landing page builder to make your life as a business owner much easier. As long as you keep these in mind, you won’t have a hard time in converting site visitors into leads. Eventually, you can convert those leads into actual paying customers!
However, it’ll be your hard work and dedication to making your online store a success!