User experience is among the most important things that every online and offline business needs to pay much attention to. This is because it determines whether the customer buys from you or not.
In fact, according to PwC’s report on the future of customer experience, 32% leave their favorite brands with just one bad or poor experience. Moreover, 92% completely abandon the company for good after 2 or 3 negative interactions.
So this reveals the need for improving user experiences with your business at all times.
We bring you some of the benefits of giving your customers positive experiences.
1. Boosts Customer Retention
Customers always love businesses that give them positive experiences and this attracts them to come back. You should always ensure you win the loyalty of your existing customers because they buy more than new ones.
More so, a happy customer informs others about the good services of your business. This markets your brand to many new leads with just word of mouth.
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2. Increases Business Revenue
The better experiences customers have with your business, the more they will buy. Your sales volume increases which boost your profits in the long run. Businesses that invest more in customer experiences tend to make more profits than those that do not.
According to Forrester, companies with great customer experience earn 5.7 x more profits than their counterparts that don’t.
It provides you with the easiest way of increasing your business revenue by only making your current and new customers happy.
3. Boosts Conversion Rates
You may be able to attract several leads into your sales funnel. But if you don’t provide them with good experiences, they leak out. So you need to ensure you give every lead a wonderful journey until one reaches the buying stage.
Remember customers are fond of giving up on their purchases because of poor experiences. This explains why you have to move with them from the interest stage and impress them with your services.
Some of the measures for making clients happy include providing timely support. You have to answer any inquiries about your products quickly. It enables customers to make a buying decision fast before they change their minds or move on to other businesses with instant responses. Our guides here at Osoblanco will help you on how to choose the best user experience designer that will give the best results.
4. Improves Your Brand Image
Your business’s brand image is improved on the market if you give customers the best experiences. This is because many people share both their good and bad encounters with a particular business.
So if you have positive reviews out there from different customers, your company will have a good name. But if it has more complaints, you have a big task to improve your image as you will lose out on many new leads. No one wants to deal with any business that others are complaining about and have issues with.
5. Reduces Customer Complaints And Support Costs
Providing your customers with great experiences reduces complaints. This is because they are already impressed with your services. After all, you meet their needs. It means you will have to spend less on customer support.
You just have to understand what your clients want and give it to them. Best of all, you can impress them by providing personalized services that are tailored to a specific person.
For example, you can examine the pages on your website that the customer usually visits. Or the products he or she normally checks out. Then send the client personalized offers on them like discounts.