A majority of the population are tech users and the internet has been the first place most people go to in order to find what they need – even healthcare for pets. With this growing trend in the digital world, you have most likely already created a website for your own practice. But simply being on the internet is not enough, you also have to be seen by your intended audience. With targeted veterinary SEO, marketing for veterinary practices are boosted to greatly improve the way you reach your potential clientele. In fact, these tips can be applied to any healthcare field like chiropractor marketing or marketing for other services.
1. Organic or Paid Advertising
Search Engine Optimization or SEO is a set of rules designed to make your site appear at a higher position in search engine results. When your target clients type in relevant petcare related keywords, you would want your website to appear in the first page. To improve your ranking through SEO, you optimize your site for keywords, domains, phrases, image tags, title tags, etc.
An easier route is also to employ Paid Per Click (PPC) Advertising. Which, in a nutshell, is what exactly it is based on its name. You bid on certain keywords where your site will appear on the top and bottom of a search engine, and only pay should anyone click on your link!
2. Create Informative Content
Writing engaging content for fur parents on your website not only gives a service to your current clients, but actually increases your visibility in search engines when you match your content with search intent.
Write about tips and advice for common pet problems that your target market can DIY at home, understanding pet behavior, fun events, etc. These are not only useful for your clients, encouraging them to share your content in their personal networks, but while you’re at it, you can use this content to optimize your website for competitive veterinary keywords.
3. Employ Affiliate Marketing
Affiliate Marketing is the strategy in which a business (you) pay the affiliate or influencer, an amount, service, or commission for every successful sale. This third-party content publisher encourages traffic to your business website by talking about the products and services you offer to their network.
As a tried and tested method in the real world, when someone a community trusts supports a service or a product, there is a high chance that their network will follow suit. In fact, 15% of e-commerce earnings come from affiliate marketing.
4. Be Mobile-Friendly and use Accelerated Mobile Pages
A large part of the population are smartphone users, which means that your clients are possibly viewing your webpage through their tiny screens. Having a responsive website design that adjusts to screen size – whether desktop, TV, or mobile phone is extremely important in today’s world of digital marketing.
In fact, Google, one of the largest and most used search engines, actually tends to deprioritize websites that aren’t mobile-friendly, making it harder for visitors to find you online.
5. Link your Social Media Accounts
Although social media does not affect your Search Engine ranking directly, it is best never to underestimate the power of social media. However, remember to choose your social media platform well – understand where your target market is usually at.
As most pet owners are Millennials, newer social media platforms may not be the best option. Whatever the sweet spot is, give energy on that platform to increase your number of followers sharing your content to boost organic traffic and online visibility.
6. Connect via Personalized Emails
Email marketing, if done right, can generate a return on investment (ROI) or 4,400%. That’s $44 earned for every dollar spent. Emails are a gentle reminder for online visitors to return to your site for any special promos or offerings by your practice.
More personalized emails also come in handy with 6 times higher clicks than generic emails so writing in a more conversational manner will definitely go a long way. But as much as reconnecting through email can be useful, be careful not to become spam.
7. Measure with Google Analytics
As you apply these marketing strategies, make sure to also analyze your marketing strategy by getting detailed data on what visitors do on your website, how they move, what they look for, and how they got there.
Once you’re able to do that, you can exert more targeted efforts on marketing campaigns that worked, and give less time to those that didn’t.