9 Analytics Tools for Websites and How to Use Them to the Fullest


Did you know that monitoring website analytics is necessary if you want to have a good website?

Analytics tools are used by all of the top websites because they provide site owners with a ton of information. These tools help businesses determine what should be changed on their site to attract and retain customers.

It doesn’t take much to start using analytics tools for websites, but you’ll need to look into several of them. You can find a plethora of tools on the internet, though a few stand out from the rest. Fortunately, we’ll go over some of the major ones so you can start improving your site.

Read on to learn about nine analytics tools for websites and how to use them!

1. SEMrush

When it comes to web analytics, SEMrush has become one of the most popular tools. SEMrush allows businesses to analyze competitors, backlinks, keywords, and social media.

When using SEMrush, you can see how well a certain keyword or backlink would work on your site. This will make it much easier to build something that’ll perform well. If you use it, try using it with other tools because it has a variety of features that can be overwhelming to users. 

2. Session Replay

Session replay and session recording is a process that revolves around seeing exactly what a website visitor does. When using session replay, you’ll notice that you can see the visitor’s cursor when they’re navigating your site. It’s as if you’re watching their screen when they’re on your site.

Using session replay is highly effective for those that would like to see what your visitors interact with. For example, you may have some things on your website that can be removed. 

If you see that people aren’t interacting with something on your website, you should consider changing or removing it as quickly as possible. Users want to interact with a website full of things that are useful to them.

3. Google Analytics

Out of all the analytics tools, Google Analytics happens to be one of the most common ones. The reason why Google Analytics has become so popular is that it’s free and helps businesses focus on improving their SEO with Google (the most popular search engine).

Similar to most analytics tools, Google website analytics provides website owners with performance info. You can see which pages get the most views and how long people stay on them. All you need is a Google account, and you can start improving your site.

4. Segment

Segment is a simple tool that helps website owners improve their Google ranking by providing a plethora of customer data. What makes Segment stand out from many other tools is that it can integrate with third-party software.

With this tool, you can provide relevant content to customers that’ll keep them on your site. Using automation, you can add things like pop-up messages and track customer movements as they interact with the site.

5. GoSquared

If you’re someone that enjoys getting performance reports, GoSquared may be the analytics tool for you. GoSquared is designed to send daily email reports to users that include a ton of info about a site’s performance.

Traffic volume, downtimes, and bounce rates are all tracked by GoSquared and are included within emails. You can also get more info about a visitor’s location, how they got directed to your site, and what they click on. Using this with a search engine optimization program is a great way to boost your Google ranking.

6. Buzzstream

Social media influencers and brands with large followings use Buzzstream when they want to grow their site. Buzzstream is a platform for those that want to collaborate with other big names.

Buzzstream can help you analyze your website in the same way as most tools do. You can track backlinks and conversions while also getting info about marketing strategies to use. 

7. Etracker

Etracker stands out from many tools because it providers users with heatmaps of visitors’ cursors. This is a great tool for anyone that wants to see where visitors typically look when browsing your site.

It’s best to use Etracker when you want to improve your marketing efforts because you can monitor which products users interact with. For example, you can see which products people add and remove to their carts. 

8. HubSpot

Web analytics is made simple with HubSpot, which provides several metrics on a dashboard. Engagement, new visitors, and the average time on your site can all be tracked with HubSpot.

Anyone can use HubSpot because it provides enough info for advanced users and a simple dashboard for those that are new to analytics tools. This is a great tool to start with until you’re ready for something more advanced.

9. Finteza

Finteza is an advanced analytics tool that’s designed solely for measuring website performance. While you can track basic things like traffic, you can also get in-depth info about your audience.

This tool allows you to make more effective ads because it has an engine that uses your data to create reports. When making sales funnels, you can use Finteza to analyze your audience and make ads that’ll engage them.

Start Using These Analytics Tools for Websites Now

After reading this article, you now know of several tools that’ll help you improve your site. When using analytics tools for websites, you ensure that you’re producing content that your audience will enjoy.

We encourage you to start using some of these tools as soon as possible so that you can boost your SEO and gain more customers. Session replay is a great feature to start with!

Before you go, check out our other articles to learn more about technology-related topics like this.

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