How To Educate Clients on Website Best Practices


As of January 2021, there were about 2 billion sites worldwide, of which about 400 million are active. The number keeps increasing tremendously, and by the time you will be done reading this article, thousands of other new sites will be available. The vast number makes it a steep competition to reach the top rank on the search engine results pages since many people rarely go past the first five listings.

The secret is crafting every facet of your website to organically rank high, attract more clicks, convert more visitors to leads, create loads of sales from them, and gain more return customers. This task is a collective effort of both designer and customer and is the reason it’s essential to teach your client best website practices.

Why Teach Clients Website Best Practices?

Clients mostly hire professionals to handle their jobs because they don’t have time or have no specific task experience. In case the latter is the case, giving your clients these skills will equip them with the industry knowledge and ease your work. Similarly, teaching them skills such as WCAG compliance shows that you are an expert at what you’re doing.

Additionally, doing this will build a conducive work-relationship, enhance trust between you and your employer, and justify your rates.

How To Teach Clients Website Best Practices

Teaching the skills is a step that most people dread so much. Some amateurs even prefer quitting to breaking a sweat in this process. Because you want to be an expert, here are ways you can pull your client’s knowledge and work together from the same page.

Set and manage goals and expectations

Most clients have unrealistic expectations for the growth of their businesses. Let your customer understand how the process works, set realistic expectations, and manage their progress.

Break down the process and elaborate on each step

The goal is to make your client understand what you are doing and why. Break down every step you are taking and tell them why it’s crucial. Explain how it benefits their business and the relevancy of the information, citing current and relatable examples where possible.

Avoid jargon language

Every industry has its technical terms, and yours is no exception. Try to express yourself in plain language that your client is familiar with as much as possible. However, no one hates learning a new thing, so you may teach your client your jargon as this will strengthen your relationship.

Make your information available

Have a way your clients can get the information and skills they need even when not on the skype chat with you. You may consider writing blogs inspired by the industry’s FAQs and publish them. You then direct your clients to the blogs for clarification and more information. Having a FAQ section on your website is also a plus.

Encourage your clients to ask questions

You need to equip your client with well-rounded information. Encourage them to ask you questions and clarify the issues as much as you can. Tip: Leave no stone unturned.

The Skills To Teach Your Clients

  • Tell your clients why WCAG compliance is vital to their growth
  • Emphasize how SEO can improve their website’s visibility
  • Explain the need for the consistent, relevant content
  • Talk about the Americans with Disability Act (ADA) and how it affects their business
  • Explain how to place logos, why use photos, and why each aspect is essential

Almost all businesses technically operate online currently, and people are also very comfortable receiving the services virtually. Purpose to improve your clients’ websites’ productivity as this enhances the growth of your career through returning customers and referrals.

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