As a small business or established enterprise, an online presence is no longer an option but a necessity in order to stand out from the crowd. It can allow you to boost brand awareness and market to your intended target audience on a global scale. Continue reading to find out how to expand your online presence as a business with a number of handy tips and tricks including finding out how to build a website and capitalising on social media.
Build a website
If you own a brick-and-mortar store, a website can be a great way to market your goods and services to a wider audience and, potentially, double your profits. If you are unfamiliar with the process of making the switch from land-based retail to e-commerce, however, it may benefit you to find out as much as you can beforehand. It may sound like a daunting task, but with a growing number of free website builders to choose from, the basic framework of your website can be designed and published in a matter of minutes.
Publish customer reviews and testimonials
As a brand, customer reviews and testimonials can thrust your business to new heights. In today’s oversaturated market, word-of-mouth marketing can be the difference between your company surviving and thriving. If a consumer is on the hunt for a particular good or service, for example, a positive review can encourage them to give your business a chance and become a regular customer. In addition to including customer reviews and testimonials online, however, it may also benefit you to incorporate them into your website and update them on a regular basis to attract and retain valuable customers.
Develop a strong content marketing strategy
With a growing number of consumers flocking to the internet to live, work, and play on a daily basis, developing a strong content marketing strategy is crucial. In order to do so, however, you must find out what your customers or clients like and dislike and curate content that is not only based on key trends but allows you to communicate with your intended target audience on a personal level. If you have operated a brick-and-mortar store for a number of years, it may be second nature to focus on the in-person shopping experience. But by branching out and providing the same service online, you can ensure both online and in-person customers exit your store happy and willing to return time and time again.
Capitalise on social media
If you have avoided interacting on social media as a business, now is the perfect time to take a leap of faith and find out how it can benefit you as a brand going forward. In today’s digital landscape, you must do whatever it takes to stay ahead of the curve. By establishing a social media presence and engaging with consumers on a regular basis, you can strengthen your relationship with your customers and clients and form a human connection with the people responsible for ensuring your brand is a success. This includes Facebook, Twitter, Instagram, and LinkedIn. It is worth remembering, however, that a different approach should be taken when it comes to curating and publishing content on different platforms. This is due to the disparities between video-based, text-based, and image-based content, the different audiences they attract, and the levels of engagement they tend to attract. For example, a text-based message on Twitter is unlikely to perform as successfully when reposted to Instagram. By participating on social media, you may also be able to improve your SEO ranking.
Optimise your website for mobile users
In recent years, consumers have strayed from desktop-based viewing and welcomed the emergence of mobile-based viewing. As a result, they can consume content from the comfort of their own home as well as on the go whenever or wherever they may be. By optimising your website for mobile users, you can ensure your content is accessible to a wide range of users and can be engaged in a number of different ways. This can boost brand awareness in the long run and encourage a greater number of consumers to get involved and browse the range of goods and services you have to offer.
Curate engaging content
In order to expand your online presence, you must ensure you are curating engaging content that attracts readers and encourages them to find out more. It can be difficult to stand out from the crowd but by writing unique blog posts, compiling handy articles, and posting attention-grabbing images, you can promote collaboration and cooperation amongst consumers and boost engagement levels in the long run.
If you are looking to expand your online presence, there are several steps you can take. This includes building a website, publishing customer reviews and testimonials, developing a strong content marketing strategy, capitalising on social media, optimising your website for mobile users, and curating engaging content.