Did you know that about 75% of consumers trust an online review of a product as much as a personal recommendation?
If your business relies on e-commerce, it’s important that you collect positive online reviews to drive sales on your site. For a local company, this is even more important, as local reviews will impact your ability to have a strong online local presence.
But what does this mean, exactly? In what specific ways does having local reviews positively impact a local business? Keep reading to learn three answers to these questions.
Affects Your Local SEO Ranking
Your online local reviews have a huge impact on your business’s ranking on the search engine results page. This is true of both Google reviews and reviews on other sites. Google takes this data into account when it determines how many stars to give your business.
It also uses the information you share with Google (business name, phone number, address) to figure out how reputable your company is. With a complete Google Business Profile and several positive online reviews, search engines will show your business as one of the first results whenever a potential client searches for businesses like yours in your area.
For a more in-depth look at this topic, check out this guide that answers the question, “How does local SEO work?”
Directly Impacts Sales
For local businesses, the majority of your sales result from strong relationship-building and positive word-of-mouth advertising. This is true of both in-person and online spaces, except that online, “word-of-mouth” comes in the form of reviews.
Most consumers today won’t even consider purchasing from a business that has negative reviews. They’re even hesitant to buy from companies with neutral or no reviews. It’s worth the time and energy to encourage your customers to leave you a positive review online.
Benefits Your Reputation Management Strategy
Managing your online reviews is a single piece of a robust online reputation management strategy. However, they hold special weight for local businesses. That means they’ll take more of your time than larger companies may need to spend on them.
The goal is to resolve customer complaints transparently. That way, future customers see that your company is responsive and takes client feedback seriously. This goes a long way toward building trust with your customer base and developing a strong overall reputation for your brand.
Get Reviews for Your Local Company Today
Now you know a few of the reasons why positive local reviews are vital for the health of your local company. From boosting your local SEO to building trust with your community, online reviews can make or break your business’s reputation. Leverage online reviews to ensure that your business remains a staple of your community for years to come.
Want more of the latest news in the world of business and technology? Look through the other articles on our site for more tips!