Are you noticing a dip in productivity and sales?
Is your company steadily growing but wants to ramp up its progress?
Feedback is a secret weapon for many top companies.
This feedback isn’t just about gauging customer satisfaction, either. Savvy companies integrate employee feedback protocols to maintain morale, growth, and innovation. Both work hand-in-hand to create a more productive environment.
Are you ready to put your feedback to work?
Let’s explore the benefits of feedback further.
1. Help New Talent Succeed
Take a look at your turnover rates. Do you notice newer employees quitting within the first few months?
This trend may be telling you something.
New employees thrown into the water without life vests feel left behind. Without proper feedback, they don’t know what mistakes they’re making or how to improve their performance.
This very common situation hurts morale, productivity, and quality. But it also affects your accounting.
It costs money to hire, onboard, and field resignation requests. Before you know it, you’re caught in a turnover cycle.
Steps to take:
Your first step is to make new employees feel at home. Employees are more productive when they feel they’re a part of something special. Feedback plays a crucial role in this dynamic.
Give all new employees an up-to-date employee manual. Each person should also receive a separate manual for their job description.
These manuals should outline feedback protocols, including:
- Quarterly performance reviews
- Their chain of command
- Best communication methods
- Employee feedback forms
- Frequently asked questions
Encourage healthy communication from the beginning. One example of this is upward feedback questions.
Along with employee performance reviews, employees also fill out upward feedback forms. These channels allow staff to provide feedback to their managers. For example, employees may request more clarification during job training.
You could also clarify your company’s open-door policy. These policies are meant to create a safe space for dialogue and concerns.
These practices create a culture that encourages more feedback and, consequently, more innovation.
2. Discover and Grow Talent from Within
Think about the impact of customer loyalty. Excellent customer lifetime value (CLV) rates result in higher profits, brand awareness, and product lines. You can apply this same logic to your employee strategy.
Employee loyalty is paramount to company success. Promoting standout talent from within inspires employees to strive even harder. But you can’t promote employees to an executive-level without honest feedback.
Here’s where an executive training program comes in:
These programs spot, develop, and onboard promising employees to administrative roles. They leverage mentorship to inspire confidence and executive decision-making. Feedback is a cornerstone of successful mentorship.
It’s crucial to fast-track employees who can readily accept tough challenges and feedback. Roles with greater responsibilities will evoke more input from leadership.
Integrating these programs also gives fellow employees goals to work toward. It also shows that the company values its employees and their development.
3. Taking Ownership In One’s Role
Think about the qualities that make rockstar employees stand out.
Here are a few for starters:
- Punctuality and consistency
- Taking initiative
- Willingness to help others
- Encouraging healthy teamwork
- The drive to learn more
- Wanting to take on more responsibilities
These are hallmarks of someone who takes ownership of their role. It’s the same as taking pride in your work. These employees also embody the company’s workplace culture, fostering a culture of feedback.
These employees also serve as mentors to their coworkers by training and assisting them. This dynamic wouldn’t exist without feedback. Natural leaders also normalize feedback, which helps new employees communicate with management better.
4. Dashboards and Demos
Do you want a clearer picture of how each department is doing? Start visualizing performance data on an interactive dashboard!
Dashboards have become an indispensable tool for analysts, managers, and stakeholders. Feedback is a critical part of this process; you need this data to set benchmarks for your campaigns: Suppose you want to sell a new green juice at your health food store. However, you’re not quite sure if it will be a hit with customers. You don’t want to waste inventory and decide to do a test launch instead.
This stage is all about gathering feedback (from customers and employees.)
Start with product demos:
Ask employees to promote free drink samples to in-store customers and foot traffic. Take note of first impressions. It’s a good sign when customers ask for seconds.
Provide feedback cards to customers. You can encourage participation by giving them a free small drink in exchange for their feedback on the test product.
Employees’ opinions are invaluable when it comes to product testing. They know your company better than anyone. Incentivize employees to fill out in-depth feedback forms.
Things to ask employees and customers include:
- What flavors pop out the most?
- How would you describe the texture and consistency?
- Would you recommend the product to others?
- What was your initial reaction to the taste?
- How would you describe the aftertaste?
- What would you change about the product?
- Is the proposed price point appropriate for the product?
- How does the product make you feel?
This strategy is similar to focus groups. Focus groups are a classic feedback strategy. Participants are paid for their time, so they go more in-depth into feedback.
Beta programs are similar, as well. You see a lot more of this strategy in the tech world.
As you gather data, input it into your dashboard. This will render a real-time visualization with changing percentages. Thus, you’ll need “scaled” questions.
Include a 1-5 scale next to each question, ranging from excellent to unsatisfactory.
Discover the Benefits of Feedback
It’s time to take a new approach to feedback. Start generating valuable input and apply the data to your strategy. Watch for improvements in employee performance and customer satisfaction.
Keep this guide handy as you explore more benefits of feedback. The blog is also here to inspire you.