The ability of your website or application to engage users ultimately narrows down to how well you have designed your User Interface. Even the best business idea or product will fail if it is too confusing for the user to navigate or if it too monotonous. Thus, User Interface is a way to communicate with your customers that are on your website.
With advancements in the digital world and saturated market, UI design is a popular topic because the user experience is the most thing now more than ever. It is a crucial aspect of any online presence because of an increase in the growth of mobile phones and digitalization.
What Are the Key Attributes of a Quality UI for Website?
With digitalization, user’s expectations regarding online experience are increasing day by day. Hence, businesses must consider the quality of experience that they are offering to their users. But what are the characteristics of a good UI?
The following are some of the most fundamental qualities of an excellent user interface.
Simplicity and clarity
The clarity of the UI is one of the most important elements in determining the success of a website platform. A quality user interface includes all the necessary elements in a concise form instead of flashy features. You can also look at various online platforms like Netflix, Masterclass, etc., to get some valuable UI lessons.
One of the best ways to ensure that your UI is simple and clear, ask yourself this question when you are designing your website: “Does the customer/ viewer really needs this (element) to complete a task?” If the answer is no, then avoid adding such features and content.
Improve clarity of your online platform by using concise labels for buttons and keep the message simple. You might get confused and remove things that are important, so we recommend getting in touch with website maintenance services Dubai-based providers for a great website design update.
This might be one of the most controversial attributes of website design, but most of the users believe that a website UI should be attractive and catchy. Attractive not in a sense that makes it too flashy but makes the use of the interface more pleasant and enjoyable. By making your UI design more appealing, you go one step further into creating a whole experience.
When fashioning your UI, make sure to take note of your target audience because something that looks ‘good’ for one audience may not be for the others. So design the look and feel of your interface for your target audience. One of the examples of a website with great aesthetics is Apple. The whole design of the site is subtle and chic with two simple colors; white and black that gives a sense of luxury and smartness.
Another one of the most important attributes that are mostly overlooked is designing an interface that allows the user to focus on important things. However, if you try and make every aspect of your website seem important, there tends to be sensory overload and reduces the quality of your user experience.
This is where visual hierarchy comes in. This feature can easily be incorporated by using different colors, font sizes, and placement of elements to give a clear message to the user about what to do. A well designed visual hierarchy reduces the complexity of your website and makes call-to-action easier. We suggest consulting with a website designer to help you declutter your website interface.
Familiarity with UI
You must have heard of an ‘intuitive user interface.” But what does intuitive mean in an interface? It simply means something that can be naturally understood. One of the primary goals of a UI design is to create an interface that is familiar and intuitive for users. But how can you make an interface intuitive?
Simply by adding a sense of familiarity in your UI design and making it something the user already understands it. When a client is familiar with something, they know what they want and don’t have to think too much about it. Therefore, to make your design more intuitive, identify things that might be familiar to your viewers, and integrate them into your design—for example, using familiar icons in your interface to make it easier for users to know what to do.
Responsive in websites means a couple of things. First of all, responsiveness means a fast interface that does not take too much time to load. Users tend to become frustrated if your interface is too slow or if they have to wait for the website to load. According toKissmetrics, 40% of the users abandon websites if it takes more than 3 seconds to load. And this percentage increases with every second.
Another aspect of responsiveness is how the interface is responding to the users. It’s quite simple: if an interface fails to meet the growing demands of the user, it can create frustration, ultimately hampering the whole user experience. Create a response area to let your users know that their engagement with the user interface has been understood, and their feedback is appreciated. It not only helps in improving responsiveness but also identify and reduce errors.
Creating a Perfect Blend for Successful UI
Your user interface is how your customer gets to know your brand. Working on achieving these attributes can help you achieve a successful UI, but keep in mind that going for one characteristic may clash with the other. For example, by going for simplicity, you may end up removing essential elements.
Achieving a perfect balance is important, and for that, you need to get assistance from a professional website designer. The better the user interface, the easier it is to guide people in the direction you want them to go.