Product development requires the contribution of both UX designers and UX writers. Designers create great user experiences and writers craft product-related copy. While it might seem difficult for writers and designers to get along, they should collaborate for consistent results.
Usually, product development begins after researchers analyze and compile user data. The designers step in to create wireframes, and the writers add text. So, both teams need to participate in the initial design process to create a consistent design and give users a feel for the product.
You might hire user interface designers with impressive qualifications to conduct the UX/UI work on the project. Still, your product will not be successful without talented, creative UX writers. Besides, even having both experts in the team is not a guarantee of success. Collaboration is paramount if you want a functional, usable, and accessible product, and it’s your task to connect the dots.
This article offers strategies for creating a harmonious working relationship between your designers and writers on the way to stellar product design. The guide can help them create impeccable user experiences and achieve more productive collaboration.
You need to ensure that the UX writers and designers are on the same page during the design process. To do this, the product managers must break the conflict barriers. Apart from overseeing the entire project, they should also encourage team collaboration. Allowing the manager to take control is essential in ensuring a successful product.
Moreover, creating exceptional user experiences depends on several aspects, such as:
- Microcopy. This text makes the interfaces appealing and intuitive.
- Customer research. It involves collecting information to develop solutions that meet the users’ needs.
- Designs and copy. Elements and text appeal to users and generate leads to the sales funnel.
Product managers often make a mistake thinking that design and copy do not relate to the development process. In reality, excellent products usually have appealing designs with engaging content.
Having a great design with a boring copy does not make sense. Thus, product managers must give clear-cut instructions for designer/writer collaboration.
Encourage Team Inclusivity
Apart from management control, you should find other ways to encourage the entire team to work together. One effective way is to invite the team members to the brainstorming sessions. Avoid leaving the members out of the discussion because you might miss out on great ideas.
Thus, ensure that researchers, developers, designers, writers, and strategists are present. It is advisable to include the entire development team. This practice will create a sense of togetherness and encourage team inclusivity. If other members work remotely, use video conferencing services to allow all the members to contribute.
But how can you make the sessions effective? Ensure the team members understand the project goals in advance, allowing them to prepare well. Besides, keep the sessions brief and engaging to encourage each member to share ideas. Don’t limit the discussion, whether it is about the design or copy. Schedule more sessions if you don’t achieve the desired results.
Ultimately, allowing writers and designers to contribute to the sessions encourages collaboration. Everyone feels valued in the company.
Learn Other Product Development Roles
It takes more than having impeccable grammar and impressive writing skills to excel as a UX writer. Exceptional UX writing needs a deeper understanding of the entire product development process. So, the writers should know the target users to write relatable copy. Besides, the writers should follow the UX research process. This way, they will know the user’s needs and expectations before crafting the text.
Designers also play a critical role in generating more conversions to a web product. Each design decision affects the users in some way, from typography to design elements.
So, project managers should encourage cross-team collaboration. Specialists with a narrow scope of duties should understand other aspects of product development. For instance, UX designers should understand how writers work. This way, they can embrace the roles’ interdependency.
Define Common Territories
It is advisable to establish common territories between designers and writers. This arrangement will help you avoid conflict and improve collaborative efforts. Both teams should put their differences aside and work to develop quality products.
The writers and designers should have clear boundaries about the design models. For instance, the designers should include the writers in the design process. These include user research, information architecture, and user journey maps.
So, the project manager needs to categorize the sections designers and writers will work on.
Use Efficient Collaboration Tools
Web development companies equip designers with the latest tech tools to execute their roles. When it comes to writers, their needs are not prioritized because they are copywriters.
So, UX writers often fall back on executing their roles well. They might not need powerful machines and retina displays. Still, the right collaboration tools will go a long way in creating quality products. For instance, UX writers need to check the Sketch boards, organize text length, and make important notes for designers. Their tech provision should also be good for effective work.
Some of these tools include InVision, Sketch, and Github. They also use file sharing, instant messaging, and real-time collaboration for impressive results. Thus, your task is to provide all these instruments for the effective, uninterrupted operation of your writer staff.
If you feel your team is disengaged, check the collaboration tools and make changes to enhance work productivity.
UX design and UX writing are important in the product development process. You might have an impressive design, but it will not make an impact if it has boring content. So, you should ensure that writers and designers work together towards a common goal. Give everyone a chance to present their ideas and give them a say in the project.
Valuing the input of each employee will encourage unity and improve productivity levels. As for collaborative tools, ensure the writers are well equipped like the designers. Remember, prioritizing the designers over the writers will compromise the entire project. Ultimately, the common goal is to encourage collaboration to get the best results.