Football is not only a famous sport but also most loved by people worldwide. Football legends are some of the most respected people, which puts the sport to another level. This sport has dominated in most countries, including in the UK.
Moreover, the UK football scene, thanks in large part to the international appeal of the Premier League has partnered heavily with the gambling industry. It is now more common than ever for a football team to be sponsored in some capacity by a gambling operator, as it’s a mutually beneficial partnership which sees shirt sponsors, stadium’s being re-named and even online branded apps. As a result of this influx of money from the gambling sector, you can now play the latest titles in iGaming here at http://platincasino.com/ie/a-while-on-the-nile.html all from the comfort of your own home or place bets to support your favorite team in the league, all under one roof.
Relationship Between Football and Betting
There has been a long relationship between football and gambling. This is because football is among the most bet-on sports. When you want to bet, this is an activity you can do either online or offline.
Over the years, this relation has continued developing, making the gambling industry in the UK worth billions. In addition, there are 20 Premier League clubs, and some of them have been branded with betting companies.
This is because betting companies are now sponsoring some of the clubs.
Most of the sponsorships are even more common at the Championship. It’s quite rare not to find any of the top clubs in Europe not having an official betting partner.
UK Clubs with Betting Shirt Partners
There are many Premier League clubs receiving sponsorship from betting companies. Some of these clubs include Crystal Palace, Burnley, Leeds United, Fulham, West Ham United, Newcastle United, and Wolverhampton Wanderers.
When you see betting companies sponsoring football clubs in the UK, it means billions are pumped into this sport. This allows the likes of the English Premier League to grow.
However, is it something good?
It means there are large sums of money that enter the games, and that’s a good thing. That means the English premier league can now buy the best world talents, making it more attractive to fans worldwide.
In addition, more money is also trickling to the lower leagues. That’s because the Premier League puts money into the grassroots of football through the Football Foundation. Other local communities support non-league clubs.
After some time, they will inevitably rise because more money is being channeled in these games, inclusive of both genders. You can now see women’s football games blossom, further boosting the audience levels and fans for both football and betting brands.
Some gambling brands are targeting the female market, which has led to its rising popularity, such as the Women’s Super League. That could be an ideal idea for such betting brands.
Sooner or later, you will start seeing exclusive deals between major teams such as Manchester United, Chelsea, Liverpool, and Manchester City with casino sites, bookmarkers, and bingo brands.
The Bottom Line
The gambling industry has tremendously improved with recent technology in the UK. It has become easy for these brands to work with top football clubs for exposure. You can see some betting platforms forming more relationships with these clubs.
Nevertheless, no one knows where this relationship will go, but for sure, some areas will bond strongly in the future. This will make football clubs financially stable, which could be good news for UK football.